Sainsbury’s fashion brand Tu with a complete new brand.

Working with Sainsbury’s London office for over 12 months, we helped them achieve record growth in their non food sector, from research and customer perception, through strategy, naming, customer journey, identity creation, implementation, and creating guidelines as well as packaging, labelling, photography and comms language (above & below the line). Additionally, we have helped them build an endorsement strategy and consultancy for celebrity endorsement and campaign structure for both primary and secondary level endorsement.

A re brand by Garden – one of London’s strategic branding agencies.

AutoPro a car care brand

AutoPro is a premium car care offer that is both forecourt and independent roadside retail offer.

A benchmark car care brand, leading the way in roadside car care retail. We did the research, strategy, identity creation, design implementation and interior design. This concept has been rolled out across Dubai and is now a franchise package too. Another bench mark branding project by a leading creative agency.

We designed every touch point, from seat covers, to interiors, from uniforms to air fresheners, from wayfinding to livery, from stationery to promotion and advertising.

Peach and Berry

Peach & Berry is a UAE based fresh yoghurt ice cream parlour. The offer is a cool, fresh and friendly experience, designed to welcome customers into a place that feels authentic, warm and sociable.

The client came to us with the name, we built the brand strategy, designed the brand, and then implemented the interiors and packaging design. A subtle pastel colour palette complimented the simple and bold graphic brand items.

The core demographic target is mostly female emirate with a good social life, looking for a healthy alternative to enjoying food and a fun social environment.

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Yoyo brand for kids and youth fashion

Yoyo is a children’s clothing brand with a strategy based around fun. From research, brand strategy, naming, brand creation, packaging design, website design and interiors.

The brand is based around fun and laughter, clean in application, simple and unique. The interior is clean and white with a bright and fun colour palette, active photography and fun copy lines. We created a simple icon system for labelling, and a clear information structure for content.

 

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