Sainsbury’s fashion brand Tu with a complete new brand.

Working with Sainsbury’s London office for over 12 months, we helped them achieve record growth in their non food sector, from research and customer perception, through strategy, naming, customer journey, identity creation, implementation, and creating guidelines as well as packaging, labelling, photography and comms language (above & below the line). Additionally, we have helped them build an endorsement strategy and consultancy for celebrity endorsement and campaign structure for both primary and secondary level endorsement.

A re brand by Garden – one of London’s strategic branding agencies.

Peach and Berry

Peach & Berry is a UAE based fresh yoghurt ice cream parlour. The offer is a cool, fresh and friendly experience, designed to welcome customers into a place that feels authentic, warm and sociable.

The client came to us with the name, we built the brand strategy, designed the brand, and then implemented the interiors and packaging design. A subtle pastel colour palette complimented the simple and bold graphic brand items.

The core demographic target is mostly female emirate with a good social life, looking for a healthy alternative to enjoying food and a fun social environment.

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