Mobily telecom

Mobily was a new entrant into the Saudi market, a market that is made up of over 50% of youths under 21, and a market with a strong relationship to technology and global brands. This was Etisalats’ first venture into the mobile market outside of the UAE, which was a big success. A brand that offered the youth of Saudi an opportunity to embrace a cool brand of its own.

The brand was created around simple contemporary black and white photography, and a clean fresh colour palette that sits well under the warmer sky’s of the region. The mark itself started out aligned to an Arabic letter form, but the core expression was to signify a gateway as well as a speech shape.

We created the brand name, brand strategy, store design, packaging design, retail interiors, brand guidelines, point of sale and much more. Considered the Nike of the Middle East, this is now a brand that can be seen across the middle east.

Since entering the Saudi market as a franchise in 2004, it has gone on to dominate much the the regions telco industry, and now with outlets across branded outlets (FBO’s), co branded outlets and kiosks.

Eurotunnel Le Shuttle re brand

Garden undertook an re brand and image refresh project for the car shuttle offer of EuroTunnel. With clear objectives for the project, we worked closely with the EuroTunnel team to create a cohesive strategy and identity design to be launched in phases.

The objectives for the re brand was to build onto the heritage of the brand, connecting the UK and Europe’s own brands, and making people understand that this offer is about the car shuttle service rather than the people carrier that it is often confused with. It was also to provide the customer benefits that using a car to get to Europe has.

We approached the challenge on several levels, firstly we made sure that we created a visual identity that shared European and UK values, using the rich blue and red heritage. By creating a mark that showed the flow from two sides created a sense of simplicity and freedom. We created a tagline ‘drive though europe’ clearly set the customer benefit on every brand touchpoint.

Essentially, we created an attract, engage and convert approach, by owning the colour palette we get instant association with UK/Europe offer, the tagline defined the benefit and differentiator of it being a car shuttle brand, and by using images that inspired the imagination we manage to seduce hearts and imaginations.

Peach and Berry

Peach & Berry is a UAE based fresh yoghurt ice cream parlour. The offer is a cool, fresh and friendly experience, designed to welcome customers into a place that feels authentic, warm and sociable.

The client came to us with the name, we built the brand strategy, designed the brand, and then implemented the interiors and packaging design. A subtle pastel colour palette complimented the simple and bold graphic brand items.

The core demographic target is mostly female emirate with a good social life, looking for a healthy alternative to enjoying food and a fun social environment.

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Yoyo brand for kids and youth fashion

Yoyo is a children’s clothing brand with a strategy based around fun. From research, brand strategy, naming, brand creation, packaging design, website design and interiors.

The brand is based around fun and laughter, clean in application, simple and unique. The interior is clean and white with a bright and fun colour palette, active photography and fun copy lines. We created a simple icon system for labelling, and a clear information structure for content.

 

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