A luxury e liquid brand that focuses on the experience.

Garden created the Vaperama brand and website, a new vape wholesaler and e-liquid provider, creating the strategy, brand, packaging, website, campaigns, promotions and more. We are responsible for all of their comms, advising and building strategies for their marketing and communications for both on and off line, as well as their affiliate campaigns and SEO.

A luxury brand for pro tanning.

A luxury brand and packaging for TanOrganics, creates a clean and fresh brand expression, twinned with a sense of organics. From brand strategy, naming, brand creation and logo design, through to packaging design and promotion.

The brand is a balance or luxury and natural health, using fine finishes, natural materials and with good use of space.

Veropharm pharmaceutical re brand

Veropharm are a Russian pharmaceuticals giant that produces OTC and prescription drugs across Russia.

Garden created the brand and implementation for the Russian pharma giant, creating an iconic system their packaging, and with particular attention to label backs to assist staff in accessing the right product and dosage, creating an iconic and trusted offer.

The brand itself is based on a pragmatic foundation, where a no frills attitude to high quality products is key to its customer base. The end result feels strong, iconic, serious and trusted – all key to the offer.

Veropharm is the holding group and the prescription/OTC brand for the group. Our role was to completely re align the offer, getting to understand the brand relationship with doctors, pharmacists and other professional resellers of the product.

Research helped us understand the need for a pragmatic approach with messaging and systems. Our solution was to create a brand and pack design that was always consistent, providing clear product information such as dose, product type, instructions, quantity, area of effect etc. By doing this we gave pharmacists a practical reason to choose the brand over competitors.

Branding for an ale bottle

When it comes to luxury packaging design, we feel it requires several levels of understanding to allow the pack to connect to the consumer. There needs to be a concept that can flow throughout the range, something that allows for rich story telling, to be playful and fun. It needs a style that is visually arresting and uses a different approach to the traditions of conventional packaging – be brave and explore new approaches. It needs something that either creates a smile in the mind, or evokes the imagination. It needs to have impulse, to want to see it, to touch it. And it needs texture, depth and lots of layers. And if it’s something that instinctively people want to keep, it becomes a powerful thing that goes beyond the conventional pack.

This is an experimental concept ale the soul of which is victorian East London focused (the Bow Bells). The concept is based around the gilded mirrors that were once common among the East London ale houses, and can still be found today preserved in some bars across the UK. Never produced and only a ever created as an experiment, however we managed to get the concept off our chests.

The idea for the ales were to come in different strengths and named accordingly, 5 – five to midnight, 3 – ladies brew & 8 – super strength

Diddy Bites

Diddy Bites is a healthy food product for babies and children. Made from organic and nutritious ingredients, Diddy Bites muffins are both tasty and yummy.

Garden were asked to come up with a fun and warm brand that was a fresh outlook to the category. Working to a tight deadline of just 4 weeks, we created the brand, designed the packaging as well as design and build their e-commerce website http://www.diddybites.co.uk

The brand uses a set of animals to build a playful and quirky brand expression, and it uses a bite shape taken out of the packs. The colour palette is soft and gentle pastels and the logo itself is created in a light and fun way.

Neat packaging design for gift with pack – TanOrganic

We designed the TanOrganic gift with pack range, across 3 SKUs. The design is based around their existing brand, but builds a level of premium into the range though darker colours, foils and die stamps.

The finished result raises the luxury values of the brand to a new level, adding new value to the TanOrganic range.