Mobily was a new entrant into the Saudi market, a market that is made up of over 50% of youths under 21, and a market with a strong relationship to technology and global brands. This was Etisalats’ first venture into the mobile market outside of the UAE, which was a big success. A brand that offered the youth of Saudi an opportunity to embrace a cool brand of its own.
The brand was created around simple contemporary black and white photography, and a clean fresh colour palette that sits well under the warmer sky’s of the region. The mark itself started out aligned to an Arabic letter form, but the core expression was to signify a gateway as well as a speech shape.
We created the brand name, brand strategy, store design, packaging design, retail interiors, brand guidelines, point of sale and much more. Considered the Nike of the Middle East, this is now a brand that can be seen across the middle east.
Since entering the Saudi market as a franchise in 2004, it has gone on to dominate much the the regions telco industry, and now with outlets across branded outlets (FBO’s), co branded outlets and kiosks.
Veropharm are a Russian pharmaceuticals giant that produces OTC and prescription drugs across Russia.
Garden created the brand and implementation for the Russian pharma giant, creating an iconic system their packaging, and with particular attention to label backs to assist staff in accessing the right product and dosage, creating an iconic and trusted offer.
The brand itself is based on a pragmatic foundation, where a no frills attitude to high quality products is key to its customer base. The end result feels strong, iconic, serious and trusted – all key to the offer.
Veropharm is the holding group and the prescription/OTC brand for the group. Our role was to completely re align the offer, getting to understand the brand relationship with doctors, pharmacists and other professional resellers of the product.
Research helped us understand the need for a pragmatic approach with messaging and systems. Our solution was to create a brand and pack design that was always consistent, providing clear product information such as dose, product type, instructions, quantity, area of effect etc. By doing this we gave pharmacists a practical reason to choose the brand over competitors.
When it comes to luxury packaging design, we feel it requires several levels of understanding to allow the pack to connect to the consumer. There needs to be a concept that can flow throughout the range, something that allows for rich story telling, to be playful and fun. It needs a style that is visually arresting and uses a different approach to the traditions of conventional packaging – be brave and explore new approaches. It needs something that either creates a smile in the mind, or evokes the imagination. It needs to have impulse, to want to see it, to touch it. And it needs texture, depth and lots of layers. And if it’s something that instinctively people want to keep, it becomes a powerful thing that goes beyond the conventional pack.
This is an experimental concept ale the soul of which is victorian East London focused (the Bow Bells). The concept is based around the gilded mirrors that were once common among the East London ale houses, and can still be found today preserved in some bars across the UK. Never produced and only a ever created as an experiment, however we managed to get the concept off our chests.
The idea for the ales were to come in different strengths and named accordingly, 5 – five to midnight, 3 – ladies brew & 8 – super strength
Diddy Bites is a healthy food product for babies and children. Made from organic and nutritious ingredients, Diddy Bites muffins are both tasty and yummy.
Garden were asked to come up with a fun and warm brand that was a fresh outlook to the category. Working to a tight deadline of just 4 weeks, we created the brand, designed the packaging as well as design and build their e-commerce website http://www.diddybites.co.uk
The brand uses a set of animals to build a playful and quirky brand expression, and it uses a bite shape taken out of the packs. The colour palette is soft and gentle pastels and the logo itself is created in a light and fun way.
Stassen is a Sri Lankan tea giant, providing 48 SKUs across 80 countries and 5 continents. Founded in 1977 they are one of few tea companies allowed to express the Cylon lion on their packs, legitimately providing full leaf pure Cylon tea of the highest quality
We designed the TanOrganic gift with pack range, across 3 SKUs. The design is based around their existing brand, but builds a level of premium into the range though darker colours, foils and die stamps.
The finished result raises the luxury values of the brand to a new level, adding new value to the TanOrganic range.
Peach & Berry is a UAE based fresh yoghurt ice cream parlour. The offer is a cool, fresh and friendly experience, designed to welcome customers into a place that feels authentic, warm and sociable.
The client came to us with the name, we built the brand strategy, designed the brand, and then implemented the interiors and packaging design. A subtle pastel colour palette complimented the simple and bold graphic brand items.
The core demographic target is mostly female emirate with a good social life, looking for a healthy alternative to enjoying food and a fun social environment.