Rebranding Janes

Garden rebrand Janes the global defence intelligence agency. Starting with brand audit and research, we defined a clear path through a brand strategy that saw Janes change their direction from being known as a publisher of military magazines and yearbooks, to a forward thinking intelligence agency specialising in delivering relevant, unbiased defence data.

A competitor and industry study told us that many colours had been taken up, however orange was a stand out opportunity. After exploring the colour palettes associated with the sector, orange felt fresh and contemporary, it reflected their new brand values and with a base of slate grey, it provides Janes with a balance of technology and strength.

A six month program saw us take their team through the branding process, from brand strategy through to creation, and then on to implementation. This included website IA, wireframes and page design, a series of brand videos, full brand and technical guidelines, a brand extranet, trademark advice, stationery design and template creation, PPT design and template creation, and even their masthead for their publications.

Sainsbury’s fashion brand Tu with a complete new brand.

Working with Sainsbury’s London office for over 12 months, we helped them achieve record growth in their non food sector, from research and customer perception, through strategy, naming, customer journey, identity creation, implementation, and creating guidelines as well as packaging, labelling, photography and comms language (above & below the line). Additionally, we have helped them build an endorsement strategy and consultancy for celebrity endorsement and campaign structure for both primary and secondary level endorsement.

A re brand by Garden – one of London’s strategic branding agencies.

Churches Conservation Trust brand refresh

The Churches Conservation Trust is responsible for protecting historic churches across Great Britain, a charity organisation that spends a lot of time and effort making sure these beautiful buildings don’t get ignored and left falling to ruin.

We worked with CCT to build some magic into their brand, by focusing photography into inspirational and enticing images of colour, shadow and light, building intrigue, anticipation and wonder, the end result is a set of publications and comms that build the wonder back into these amazing places. As part of this project, we created a usable system to work across all their brand touch-points, such as leaflets, websites, posters and wayfinding, allowing to help user understanding through consistent information systems.

Yoyo brand for kids and youth fashion

Yoyo is a children’s clothing brand with a strategy based around fun. From research, brand strategy, naming, brand creation, packaging design, website design and interiors.

The brand is based around fun and laughter, clean in application, simple and unique. The interior is clean and white with a bright and fun colour palette, active photography and fun copy lines. We created a simple icon system for labelling, and a clear information structure for content.



Aquila – a brand for construction management

A new and fresh approach to property construction project management required a new and fresh approach to the brand. We created a bold and unique brand which contrasted black and white photography with a bright a colour palette and graphical shapes, bringing to life the delicate balance perfect architectural delivery with the art of solid project management.

From brand strategy, naming, brand creation and implementation, an enjoyable process has defined a new and engaging brand, check out the website;