Branding Spirit of the Emirates airship

Spirit of the Emirates is an exciting concept that we are hoping will one day grace the sky’s of Dubai and the first airship (Zeppelin) tour business in the MENA region. It aspires to be a symbol of tourism and national pride for the UAE by offering one-of-a-kind air tour experiences.

A sponsorship opportunity for big brands, as well as a mesmerising experience, gracefully flying from one end of Dubai to the other, it brings with it many experiential moments, from the launchpad, to the airship, to sharing the experience with friends and colleagues.

From brand strategy, brand creation, app interface design, website design, brand guidelines, promotion, we have been building this brand for some time, and are looking forward to see this great idea in the sky’s of Dubai.

Mobily telecom

Mobily was a new entrant into the Saudi market, a market that is made up of over 50% of youths under 21, and a market with a strong relationship to technology and global brands. This was Etisalats’ first venture into the mobile market outside of the UAE, which was a big success. A brand that offered the youth of Saudi an opportunity to embrace a cool brand of its own.

The brand was created around simple contemporary black and white photography, and a clean fresh colour palette that sits well under the warmer sky’s of the region. The mark itself started out aligned to an Arabic letter form, but the core expression was to signify a gateway as well as a speech shape.

We created the brand name, brand strategy, store design, packaging design, retail interiors, brand guidelines, point of sale and much more. Considered the Nike of the Middle East, this is now a brand that can be seen across the middle east.

Since entering the Saudi market as a franchise in 2004, it has gone on to dominate much the the regions telco industry, and now with outlets across branded outlets (FBO’s), co branded outlets and kiosks.

Branding for Summerhill + Co

We re branded EDC to Summerhill + Co, creating a contemporary and elegant visual identity that works across their eclectic mix of premium contemporary furniture. We took them through a 4 stage design process, exploring the proposition and resolving at a cool and sophisticated company.

The design uses a simple black and white solution of differing patterns, each pattern can be used to suit any particular furniture style.

Diddy Bites

Diddy Bites is a healthy food product for babies and children. Made from organic and nutritious ingredients, Diddy Bites muffins are both tasty and yummy.

Garden were asked to come up with a fun and warm brand that was a fresh outlook to the category. Working to a tight deadline of just 4 weeks, we created the brand, designed the packaging as well as design and build their e-commerce website http://www.diddybites.co.uk

The brand uses a set of animals to build a playful and quirky brand expression, and it uses a bite shape taken out of the packs. The colour palette is soft and gentle pastels and the logo itself is created in a light and fun way.

Aquila – a brand for construction management

A new and fresh approach to property construction project management required a new and fresh approach to the brand. We created a bold and unique brand which contrasted black and white photography with a bright a colour palette and graphical shapes, bringing to life the delicate balance perfect architectural delivery with the art of solid project management.

From brand strategy, naming, brand creation and implementation, an enjoyable process has defined a new and engaging brand, check out the website; http://www.aquilapm.com/

A wild brand for a wild culture.

Wild Culture is an intriguing brand that creates a platform to give a voice to people who have interesting ideas, art, music, food, dance, theatre etc.

The organisation is based around doing things for the right reasons, a strong ethical stance that allows larger but more ethically minded organisations to join the ranks of the unfound artisan.