We created a new and modular and contemporary forecourt design for Saudi Aria’s national forecourt offer. Although we didn’t change the logo, every other detail was re envisaged. The finished result is a modular, clean design which is a fresh and stylish contribution to the Saudi retail environment.
Afriquia is Africa’s largest forecourt offer, with over 500 stations located across north Africa.
Afriquia forecourts have used the wave in its canopy since the 80’s, which has become an iconic element to their brand – one of our challenges. Knowing that we needed to keep the wave, we simplified the shape and made the finished result modular.
The brief was to re vamp their forecourts, taking what had been before, the wave canopy, the bright colour palette, their blue, and to make a warm, friendly and national forecourt.
From brand strategy, re brand, forecourt design, convenient (C-store) design, cafe design, all application, such as advertising and promotion, wayfinding, uniforms, website and general digital, corporate brand, traffic flow, product sales systems, totems, canopy, pump island, point of sale, livery, tanker design, basically every detail.
We also designed the canopy and supplied design intent drawings, the buildings cladding, lighting, spreaders. We supplied full guidelines, including CAD details, and in both French and Arabic.
Designed by Garden – a global branding agency, unique experiences.