Cocolina

Cocolina is a boutique cafe shop designed for the Qatar market. The concept for the brand is to create an elegant and imperial style offer to appeal to the Qatari woman looking for some relaxed ‘me’ time. A nostalgic and elegant approach, the brand brings a sense of history and culture.

The cafe experience needed to express creativity, history and elegance, and with a sense of artisanal flare. Created from the London office, we explored many creative directions, the end results visual communication feels interesting and unique.

Tissir Gaz re brand

The beauty of good design is making something complicated look easy, and this is exactly what this project was all about, using design to make complicated relationships work.

A complicated brand architecture issue with multiple brands across different locations, all with intricate partner relationships, all had to be taken into consideration to be able to build a cohesive brand that makes sense with consumers.

Tissir Gaz is a leading African gas network and a sub brand of Afriquia Gaz, supplying gas for business and homes across the whole of North Africa.

This project was made more complicated due to the multi-cultural aspect of North Africa and its French and Arabic language.

A highly strategic project, bringing together multiple brands, all with existing local equity, competing dealer relationships, corporate hierarchy and integrated corporate business acquisitions and growth strategies.

The end result is a bright and fresh brand evolution, an intelligent and yet simple brand architectural, and an effective endorsement programme.

Aldrees forecourt re design

We created a new and modular and contemporary forecourt design for Saudi Aria’s national forecourt offer. Although we didn’t change the logo, every other detail was re envisaged. The finished result is a modular, clean design which is a fresh and stylish contribution to the Saudi retail environment.

Afriquia

Afriquia is Africa’s largest forecourt offer, with over 500 stations located across north Africa.

Afriquia forecourts have used the wave in its canopy since the 80’s, which has become an iconic element to their brand – one of our challenges. Knowing that we needed to keep the wave, we simplified the shape and made the finished result modular.

The brief was to re vamp their forecourts, taking what had been before, the wave canopy, the bright colour palette, their blue, and to make a warm, friendly and national forecourt.

From brand strategy, re brand, forecourt design, convenient (C-store) design, cafe design, all application, such as advertising and promotion, wayfinding, uniforms, website and general digital, corporate brand, traffic flow, product sales systems, totems, canopy, pump island, point of sale, livery, tanker design, basically every detail.

We also designed the canopy and supplied design intent drawings, the buildings cladding, lighting, spreaders. We supplied full guidelines, including CAD details, and in both French and Arabic.

Designed by Garden – a global branding agency, unique experiences.

Afriquia Gaz

Afriquia Gaz re brand

Afriquia Gaz is a leading African gas network, supplying gas for business and homes across the whole of North Africa.

This project was made more complicated due to the multi-cultural aspect of North Africa and its French and Arabic language.

A highly strategic project, bringing together multiple brands, all with existing local equity, competing dealer relationships, corporate hierarchy and integrated corporate business acquisitions and growth strategies.

The end result is a bright and fresh brand evolution, an intelligent and yet simple brand architectural, and an effective endorsement programme.