Migration Museum

Migration Museum Project is a charitable organisation seeking to create Britain’s first museum of migration – an institution to celebrate the role migration has played in the national story.

Set up by a group of experienced professionals from immigration, human rights, museum, literary and artistic backgrounds, Garden was approached to help push this creative and thoughtful project forwards.

Ajman Bank, Shariah banking brand

Ajman Bank is a Sharia compliant bank from the Emirate of Ajman. We created the brand strategy, brand creation and brand activation, from website interface look and feel, credit card design, interiors look and feel, brochures and more.

The brand has a progressive and interesting attitude that is based around being ‘close to you’ which was formed around the Sharia way of being – four rings representing the self and responsibility to family and the wider community.

The visutal language for the brand is based around purity, warmth and welcoming – putting the customer at the heart of the brand.

Ajman Bank’s objectives were to launch a new and exciting Sharia compliant banking brand that would appeal to the values and senses of a growing non-national demographic, as well as the traditional Arabic market.

This project won a best credit card design by Visa.

Aldrees forecourt re design

We created a new and modular and contemporary forecourt design for Saudi Aria’s national forecourt offer. Although we didn’t change the logo, every other detail was re envisaged. The finished result is a modular, clean design which is a fresh and stylish contribution to the Saudi retail environment.

Wafi

Wafi is a Saudi forecourt offer, the first Saudi offer to be based around sustainability and modularity. Changes to policy in the region meant that all forecourt offers need to raise their standard to align to international levels, however the model has been mostly based around fuel and not retail in the past, and changing the focus to retail has meant many changes. Equally as important is the fact that most forecourt outlets could not afford to re build their outlets, and so modularity for cost reasons as well as faster implementation has been imperative.

Afriquia

Afriquia is Africa’s largest forecourt offer, with over 500 stations located across north Africa.

Afriquia forecourts have used the wave in its canopy since the 80’s, which has become an iconic element to their brand – one of our challenges. Knowing that we needed to keep the wave, we simplified the shape and made the finished result modular.

The brief was to re vamp their forecourts, taking what had been before, the wave canopy, the bright colour palette, their blue, and to make a warm, friendly and national forecourt.

From brand strategy, re brand, forecourt design, convenient (C-store) design, cafe design, all application, such as advertising and promotion, wayfinding, uniforms, website and general digital, corporate brand, traffic flow, product sales systems, totems, canopy, pump island, point of sale, livery, tanker design, basically every detail.

We also designed the canopy and supplied design intent drawings, the buildings cladding, lighting, spreaders. We supplied full guidelines, including CAD details, and in both French and Arabic.

Designed by Garden – a global branding agency, unique experiences.

Branding for Summerhill + Co

We re branded EDC to Summerhill + Co, creating a contemporary and elegant visual identity that works across their eclectic mix of premium contemporary furniture. We took them through a 4 stage design process, exploring the proposition and resolving at a cool and sophisticated company.

The design uses a simple black and white solution of differing patterns, each pattern can be used to suit any particular furniture style.

AutoPro a car care brand

AutoPro is a premium car care offer that is both forecourt and independent roadside retail offer.

A benchmark car care brand, leading the way in roadside car care retail. We did the research, strategy, identity creation, design implementation and interior design. This concept has been rolled out across Dubai and is now a franchise package too. Another bench mark branding project by a leading creative agency.

We designed every touch point, from seat covers, to interiors, from uniforms to air fresheners, from wayfinding to livery, from stationery to promotion and advertising.

Peach and Berry

Peach & Berry is a UAE based fresh yoghurt ice cream parlour. The offer is a cool, fresh and friendly experience, designed to welcome customers into a place that feels authentic, warm and sociable.

The client came to us with the name, we built the brand strategy, designed the brand, and then implemented the interiors and packaging design. A subtle pastel colour palette complimented the simple and bold graphic brand items.

The core demographic target is mostly female emirate with a good social life, looking for a healthy alternative to enjoying food and a fun social environment.

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