We loved working with these guys, a fantastic, imaginative and creative team of film nuts! got completely creative with us, and a few social evenings too:)
We spent two weeks with the Nomads people – workshops, audits, competitor analysis, business model analysis etc. From there we went through a series of workshops, and eventually went through our collaborative creative process. We love the result of this, a simple but bold brand, with a cool strategy piece based around what we found to be a central and reoccurring theme and attitude of the people; Fearless Hungry Brave Family Uncompromising
So from a discover phase, through to brand strategy and brand creation, through to implementation and website design.
Garden rebrand Janes the global defence intelligence agency. Starting with brand audit and research, we defined a clear path through a brand strategy that saw Janes change their direction from being known as a publisher of military magazines and yearbooks, to a forward thinking intelligence agency specialising in delivering relevant, unbiased defence data.
A competitor and industry study told us that many colours had been taken up, however orange was a stand out opportunity. After exploring the colour palettes associated with the sector, orange felt fresh and contemporary, it reflected their new brand values and with a base of slate grey, it provides Janes with a balance of technology and strength.
A six month program saw us take their team through the branding process, from brand strategy through to creation, and then on to implementation. This included website IA, wireframes and page design, a series of brand videos, full brand and technical guidelines, a brand extranet, trademark advice, stationery design and template creation, PPT design and template creation, and even their masthead for their publications.
Stassen is a Sri Lankan tea giant, providing 48 SKUs across 80 countries and 5 continents. Founded in 1977 they are one of few tea companies allowed to express the Cylon lion on their packs, legitimately providing full leaf pure Cylon tea of the highest quality
A luxury brand and packaging for TanOrganics, creates a clean and fresh brand expression, twinned with a sense of organics. From brand strategy, naming, brand creation and logo design, through to packaging design and promotion.
The brand is a balance or luxury and natural health, using fine finishes, natural materials and with good use of space.
Working with Sainsbury’s London office for over 12 months, we helped them achieve record growth in their non food sector, from research and customer perception, through strategy, naming, customer journey, identity creation, implementation, and creating guidelines as well as packaging, labelling, photography and comms language (above & below the line). Additionally, we have helped them build an endorsement strategy and consultancy for celebrity endorsement and campaign structure for both primary and secondary level endorsement.
A re brand by Garden – one of London’s strategic branding agencies.
100 is a interiors fit-out company based in London, creating high quality finishes for contemporary interiors.
We created the brand strategy, name, brand and brand application for them, an abstract brand that is memorable and contemporary. The brand is mostly produced in blacks, greys and silver foils, which builds an elegant and clean image of the company.
Garden is a London based branding company with strong experience with leading global brands spanning many years, a branding agency of note, we pride ourselves in being leaders in creating unique and individual brands.
MEED, once the acronym for Middle East Economic Digest, came to us to help them make sense of their brand issues. Confused about what they stood for, customer confusion around their services, a dated logo and communications style – they needed help.
After research into name recognition and basic customer and non customer awareness, we found that no one knew about the acronym and only knew them as MEED, that customers found them dated and un-inspirational.
We’ve defined their brand strategy, re-did their logo and brand comms and today they are a fresh, contemporary and leading middle eastern publication and business intelligence company.
Migration Museum Project is a charitable organisation seeking to create Britain’s first museum of migration – an institution to celebrate the role migration has played in the national story.
Set up by a group of experienced professionals from immigration, human rights, museum, literary and artistic backgrounds, Garden was approached to help push this creative and thoughtful project forwards.
Ajman Bank is a Sharia compliant bank from the Emirate of Ajman. We created the brand strategy, brand creation and brand activation, from website interface look and feel, credit card design, interiors look and feel, brochures and more.
The brand has a progressive and interesting attitude that is based around being ‘close to you’ which was formed around the Sharia way of being – four rings representing the self and responsibility to family and the wider community.
The visutal language for the brand is based around purity, warmth and welcoming – putting the customer at the heart of the brand.
Ajman Bank’s objectives were to launch a new and exciting Sharia compliant banking brand that would appeal to the values and senses of a growing non-national demographic, as well as the traditional Arabic market.
This project won a best credit card design by Visa.