Beauty is in the eye of the beholder. Or is it?
When it comes to building websites, much like fashion, there are trends that come and go. Currently sites with a minimal design are considered as beautiful. Using little to no graphics or using icons only when it’s necessary. This is done because an increasing number of people are using their mobile devices to access the web and a minimalist site translates well without losing it’s core aesthetic.
There is a baseline of basic rules every site has to follow regardless of the current trends:
- It has to be readable by humans, black on white or white on black, the text has to contrast the background colour
- It has to be readable by Google
- Accessibility is important, make sure your site can be read by a screen-reader
- It has to be responsive
These four rules are the foundations of a good website, if you follow these, it’ll bring you closer to building a beautiful site. Maybe you don’t like to follow trends, but you have to follow these rules. The internet is huge, there’s thousands of websites going live daily and if your site isn’t readable or doesn’t appear on Google… Well. No one is going to want to see it when there’s a million more just like it. Be unique, follow the trends or break them and make your own.
Look at this site. Here, we tried to do something that we thought was quite rare. We’re a branding agency so we have a lot of high resolution, beautiful and colourful images at our disposal. We use one icon and that’s for the hamburger menu, the rest of the site is simply a dark grey or black background with white or light grey text, so let’s take a look at the checklist:
- Is it readable by humans? Yes
- Is it readable by Google? Yes
- Is it accessible to people who are visually impaired? Yes
- Is it responsive? Yes
- Does it follow or set a trend? A bit of both, it follows the minimalist trend but sets a new one when it comes to interactivity and playfulness