Wafi

Wafi is a Saudi forecourt offer, the first Saudi offer to be based around sustainability and modularity. Changes to policy in the region meant that all forecourt offers need to raise their standard to align to international levels, however the model has been mostly based around fuel and not retail in the past, and changing the focus to retail has meant many changes. Equally as important is the fact that most forecourt outlets could not afford to re build their outlets, and so modularity for cost reasons as well as faster implementation has been imperative.

Modularity

A modular signage system allows for practical implementation and makes sense in terms of cost savings and a scaled rollout.

Sustainability

We designed a brand and recycling area to help encourage sustainable practice.