The pack, the form, the experience, the emotion.
Packaging is more powerful than many people believe, often the excitement and energy created by the packaging is more memorable and has more brand recall than the product itself. This is why whether it is a luxury, premium or value offer, getting the experience right is vital.
Packaging is also a general term, however in reality packaging comes in all kinds of shapes and forms, all with their uniques requirements. The drinks industry alone has has cans, to bottle to cartons, then their are fruit drinks, alcohol, health, there is luxury, budget, convenience and more. Then there are private label brands, high street retail brands, start ups, local, forecourt brands, the list is endless and the requirements for knowledge vast. However, getting the experience and brand right means the difference between success and failure.
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Garden | Packaging design
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