Sometimes, all a problem needs is some lateral thinking, and it can be amazing what happens when you put designers, tech-heads and strategists into a room full of business leaders, that’s when problem solving gets interesting.
The trouble most of the time is that companies start out with visionary entrepreneurs excited about the future, however over time they sell out and new people come on board who are more about the numbers, stripping back and making leaner systems in order make bigger profits. The downside to this is that over time they stop building customer relationships and start to compete on price, which inevitably weakens markets and eventually the company itself. However, sometimes, bringing in a creative team at board level can generate new and interesting ways of looking at things.
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