We’re living in a digital world, with many people shopping, communicating and sharing daily on digital devices. Invariably, the first place people go to when they need information is the internet; either via a computer, tablet device or mobile phone. In fact it has become hard to operate these days without some form of digital connection, even our cars are becoming linked up to satellite systems for their onboard computer diagnostics systems as well as satellite navigation.
Today we live in a digital first world, more people shop on their mobile these days than ever before, with current figures telling us that many more people now spend money on their mobile than desktop. But it doesn’t stop there, people spend more time engaging on social media than any other activity, the first and last thing they see every day is predominantly their mobile devices and as such, every aspect of retail life has changed. The impact on high street retail has been huge, and the face of retail and social is now a different space.
Add to this the newer evolution of YouTube entertainments, starting with our children being activated through these channels, sold to by these channels, engaged by these channels. What was once a simple video sharing tool, is fast becoming a whole new game changer, new content created from home, new hero’s and personalities, it’s changing and its changing fast.
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Garden | Digital design
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