Brand naming
A brand name is the foundation of a brand, it can make a brand feel interesting, intriguing, abstract, mystical, almost anything. It is often the balance of a name and the expression of a brand that balance delicately with the consumer experience, to build expectation and interest. Getting these two things right can make or break a brand.
There are several approaches to naming, you can make a name work closely with the expectation, in which case less media spend is required helping the consumer join the dots. Or names can be abstract and can build interest around a concept that can be interesting to express visually, however media spend is higher to allow the consumer to join the dots.
Want to talk about your Brand naming?
Call us on: +4478 1140 0272
Email us on: [email protected]
Garden | Brand naming
London - Dubai - Toronto - Mexico
Call us on: +4478 1140 0272
Email us on: [email protected]
Garden | Brand naming
London - Dubai - Toronto - Mexico