Veropharm pharmaceutical re brand
Veropharm are a Russian pharmaceuticals giant that produces OTC and prescription drugs across Russia.
Garden created the brand and implementation for the Russian pharma giant, creating an iconic system their packaging, and with particular attention to label backs to assist staff in accessing the right product and dosage, creating an iconic and trusted offer.
The brand itself is based on a pragmatic foundation, where a no frills attitude to high quality products is key to its customer base. The end result feels strong, iconic, serious and trusted – all key to the offer.
Veropharm is the holding group and the prescription/OTC brand for the group. Our role was to completely re align the offer, getting to understand the brand relationship with doctors, pharmacists and other professional resellers of the product.
Research helped us understand the need for a pragmatic approach with messaging and systems. Our solution was to create a brand and pack design that was always consistent, providing clear product information such as dose, product type, instructions, quantity, area of effect etc. By doing this we gave pharmacists a practical reason to choose the brand over competitors.