Tissir Gaz re brand
The beauty of good design is making something complicated look easy, and this is exactly what this project was all about, using design to make complicated relationships work.
A complicated brand architecture issue with multiple brands across different locations, all with intricate partner relationships, all had to be taken into consideration to be able to build a cohesive brand that makes sense with consumers.
Tissir Gaz is a leading African gas network and a sub brand of Afriquia Gaz, supplying gas for business and homes across the whole of North Africa.
This project was made more complicated due to the multi-cultural aspect of North Africa and its French and Arabic language.
A highly strategic project, bringing together multiple brands, all with existing local equity, competing dealer relationships, corporate hierarchy and integrated corporate business acquisitions and growth strategies.
The end result is a bright and fresh brand evolution, an intelligent and yet simple brand architectural, and an effective endorsement programme.