Pace – branding an iconic architectural practice
Pace are a leading architectural practice based in Kuwait, providing architectural solutions across the world.
Pace came to us to help them make sense of their brand. Years of not applying change had held them back, with a name that was an acronym based on an old proposition, we convinced them that as the acronym no longer made sense, they should embrace the more metaphoric meaning to the word. Additionally, they moved to a position of simplicity, removing all the noise and leaving just pure clarity of the offer.