Branding for an ale bottle

When it comes to luxury packaging design, we feel it requires several levels of understanding to allow the pack to connect to the consumer. There needs to be a concept that can flow throughout the range, something that allows for rich story telling, to be playful and fun. It needs a style that is visually arresting and uses a different approach to the traditions of conventional packaging – be brave and explore new approaches. It needs something that either creates a smile in the mind, or evokes the imagination. It needs to have impulse, to want to see it, to touch it. And it needs texture, depth and lots of layers. And if it’s something that instinctively people want to keep, it becomes a powerful thing that goes beyond the conventional pack.

This is an experimental concept ale the soul of which is victorian East London focused (the Bow Bells). The concept is based around the gilded mirrors that were once common among the East London ale houses, and can still be found today preserved in some bars across the UK. Never produced and only a ever created as an experiment, however we managed to get the concept off our chests.

The idea for the ales were to come in different strengths and named accordingly, 5 – five to midnight, 3 – ladies brew & 8 – super strength

Hi finish

Using super gloss finish with a gained stamp foil, with subtle 3d effect printing created in the style of the original gilded mirrors.We provided: