Afriquia Gaz re brand
Afriquia Gaz is a leading African gas network, supplying gas for business and homes across the whole of North Africa.
This project was made more complicated due to the multi-cultural aspect of North Africa and its French and Arabic language.
A highly strategic project, bringing together multiple brands, all with existing local equity, competing dealer relationships, corporate hierarchy and integrated corporate business acquisitions and growth strategies.
The end result is a bright and fresh brand evolution, an intelligent and yet simple brand architectural, and an effective endorsement programme.