Afriquia Gaz re brand

Afriquia Gaz is a leading African gas network, supplying gas for business and homes across the whole of North Africa.

This project was made more complicated due to the multi-cultural aspect of North Africa and its French and Arabic language.

A highly strategic project, bringing together multiple brands, all with existing local equity, competing dealer relationships, corporate hierarchy and integrated corporate business acquisitions and growth strategies.

The end result is a bright and fresh brand evolution, an intelligent and yet simple brand architectural, and an effective endorsement programme.

Quest oil brand

Quest is an oil and gas resourcing agency that wanted a new fresh brand. The final solution is a simple and iconic symbol, an organic form based on the letter ‘Q’ drawn from the idea of a map location point.

Created in 2010 it seems to have been an influential foundation for many new brands.

Ajman Bank, Shariah banking brand

Ajman Bank is a Sharia compliant bank from the Emirate of Ajman. We created the brand strategy, brand creation and brand activation, from website interface look and feel, credit card design, interiors look and feel, brochures and more.

The brand has a progressive and interesting attitude that is based around being ‘close to you’ which was formed around the Sharia way of being – four rings representing the self and responsibility to family and the wider community.

The visutal language for the brand is based around purity, warmth and welcoming – putting the customer at the heart of the brand.

Ajman Bank’s objectives were to launch a new and exciting Sharia compliant banking brand that would appeal to the values and senses of a growing non-national demographic, as well as the traditional Arabic market.

This project won a best credit card design by Visa.

Tissir Gaz re brand

The beauty of good design is making something complicated look easy, and this is exactly what this project was all about, using design to make complicated relationships work.

A complicated brand architecture issue with multiple brands across different locations, all with intricate partner relationships, all had to be taken into consideration to be able to build a cohesive brand that makes sense with consumers.

Tissir Gaz is a leading African gas network and a sub brand of Afriquia Gaz, supplying gas for business and homes across the whole of North Africa.

This project was made more complicated due to the multi-cultural aspect of North Africa and its French and Arabic language.

A highly strategic project, bringing together multiple brands, all with existing local equity, competing dealer relationships, corporate hierarchy and integrated corporate business acquisitions and growth strategies.

The end result is a bright and fresh brand evolution, an intelligent and yet simple brand architectural, and an effective endorsement programme.

Aldrees forecourt re design

We created a new and modular and contemporary forecourt design for Saudi Aria’s national forecourt offer. Although we didn’t change the logo, every other detail was re envisaged. The finished result is a modular, clean design which is a fresh and stylish contribution to the Saudi retail environment.

Wafi

Wafi is a Saudi forecourt offer, the first Saudi offer to be based around sustainability and modularity. Changes to policy in the region meant that all forecourt offers need to raise their standard to align to international levels, however the model has been mostly based around fuel and not retail in the past, and changing the focus to retail has meant many changes. Equally as important is the fact that most forecourt outlets could not afford to re build their outlets, and so modularity for cost reasons as well as faster implementation has been imperative.

Afriquia

Afriquia is Africa’s largest forecourt offer, with over 500 stations located across north Africa.

Afriquia forecourts have used the wave in its canopy since the 80’s, which has become an iconic element to their brand – one of our challenges. Knowing that we needed to keep the wave, we simplified the shape and made the finished result modular.

The brief was to re vamp their forecourts, taking what had been before, the wave canopy, the bright colour palette, their blue, and to make a warm, friendly and national forecourt.

From brand strategy, re brand, forecourt design, convenient (C-store) design, cafe design, all application, such as advertising and promotion, wayfinding, uniforms, website and general digital, corporate brand, traffic flow, product sales systems, totems, canopy, pump island, point of sale, livery, tanker design, basically every detail.

We also designed the canopy and supplied design intent drawings, the buildings cladding, lighting, spreaders. We supplied full guidelines, including CAD details, and in both French and Arabic.

Designed by Garden – a global branding agency, unique experiences.

Branding Spirit of the Emirates airship

Spirit of the Emirates is an exciting concept that we are hoping will one day grace the sky’s of Dubai and the first airship (Zeppelin) tour business in the MENA region. It aspires to be a symbol of tourism and national pride for the UAE by offering one-of-a-kind air tour experiences.

A sponsorship opportunity for big brands, as well as a mesmerising experience, gracefully flying from one end of Dubai to the other, it brings with it many experiential moments, from the launchpad, to the airship, to sharing the experience with friends and colleagues.

From brand strategy, brand creation, app interface design, website design, brand guidelines, promotion, we have been building this brand for some time, and are looking forward to see this great idea in the sky’s of Dubai.

Mobily telecom

Mobily was a new entrant into the Saudi market, a market that is made up of over 50% of youths under 21, and a market with a strong relationship to technology and global brands. This was Etisalats’ first venture into the mobile market outside of the UAE, which was a big success. A brand that offered the youth of Saudi an opportunity to embrace a cool brand of its own.

The brand was created around simple contemporary black and white photography, and a clean fresh colour palette that sits well under the warmer sky’s of the region. The mark itself started out aligned to an Arabic letter form, but the core expression was to signify a gateway as well as a speech shape.

We created the brand name, brand strategy, store design, packaging design, retail interiors, brand guidelines, point of sale and much more. Considered the Nike of the Middle East, this is now a brand that can be seen across the middle east.

Since entering the Saudi market as a franchise in 2004, it has gone on to dominate much the the regions telco industry, and now with outlets across branded outlets (FBO’s), co branded outlets and kiosks.