A luxury e liquid brand that focuses on the experience.

Garden created the Vaperama brand and website, a new vape wholesaler and e-liquid provider, creating the strategy, brand, packaging, website, campaigns, promotions and more. We are responsible for all of their comms, advising and building strategies for their marketing and communications for both on and off line, as well as their affiliate campaigns and SEO.

Branding Nomad films

We loved working with these guys, a fantastic, imaginative and creative team of film nuts! got completely creative with us, and a few social evenings too:)

We spent two weeks with the Nomads people – workshops, audits, competitor analysis, business model analysis etc. From there we went through a series of workshops, and eventually went through our collaborative creative process. We love the result of this, a simple but bold brand, with a cool strategy piece based around what we found to be a central and reoccurring theme and attitude of the people;
Fearless
Hungry
Brave
Family
Uncompromising

So from a discover phase, through to brand strategy and brand creation, through to implementation and website design.

Check them out at:
filmsbynomad.com

Rebranding Janes

Garden rebrand Janes the global defence intelligence agency. Starting with brand audit and research, we defined a clear path through a brand strategy that saw Janes change their direction from being known as a publisher of military magazines and yearbooks, to a forward thinking intelligence agency specialising in delivering relevant, unbiased defence data.

A competitor and industry study told us that many colours had been taken up, however orange was a stand out opportunity. After exploring the colour palettes associated with the sector, orange felt fresh and contemporary, it reflected their new brand values and with a base of slate grey, it provides Janes with a balance of technology and strength.

A six month program saw us take their team through the branding process, from brand strategy through to creation, and then on to implementation. This included website IA, wireframes and page design, a series of brand videos, full brand and technical guidelines, a brand extranet, trademark advice, stationery design and template creation, PPT design and template creation, and even their masthead for their publications.

janes.com

A luxury brand for pro tanning.

A luxury brand and packaging for TanOrganics, creates a clean and fresh brand expression, twinned with a sense of organics. From brand strategy, naming, brand creation and logo design, through to packaging design and promotion.

The brand is a balance or luxury and natural health, using fine finishes, natural materials and with good use of space.

Sainsbury’s fashion brand Tu with a complete new brand.

Working with Sainsbury’s London office for over 12 months, we helped them achieve record growth in their non food sector, from research and customer perception, through strategy, naming, customer journey, identity creation, implementation, and creating guidelines as well as packaging, labelling, photography and comms language (above & below the line). Additionally, we have helped them build an endorsement strategy and consultancy for celebrity endorsement and campaign structure for both primary and secondary level endorsement.

A re brand by Garden – one of London’s strategic branding agencies.

100 – the interiors company

100 is a interiors fit-out company based in London, creating high quality finishes for contemporary interiors.

We created the brand strategy, name, brand and brand application for them, an abstract brand that is memorable and contemporary. The brand is mostly produced in blacks, greys and silver foils, which builds an elegant and clean image of the company.

Garden is a London based branding company with strong experience with leading global brands spanning many years, a branding agency of note, we pride ourselves in being leaders in creating unique and individual brands.

MEED (EMAP) – re branding the iconic Middle Eastern news icon

MEED, once the acronym for Middle East Economic Digest, came to us to help them make sense of their brand issues. Confused about what they stood for, customer confusion around their services, a dated logo and communications style – they needed help.

After research into name recognition and basic customer and non customer awareness, we found that no one knew about the acronym and only knew them as MEED, that customers found them dated and un-inspirational.

We’ve defined their brand strategy, re-did their logo and brand comms and today they are a fresh, contemporary and leading middle eastern publication and business intelligence company.

Migration Museum

Migration Museum Project is a charitable organisation seeking to create Britain’s first museum of migration – an institution to celebrate the role migration has played in the national story.

Set up by a group of experienced professionals from immigration, human rights, museum, literary and artistic backgrounds, Garden was approached to help push this creative and thoughtful project forwards.

Sharjah News 24

Sharjah 24 is a 24 hour digital news channel for the UAE Emirate of Sharjah, we branded the Sharjah News channel, from strategy through to final concept, design and identity system.

We are Garden, one of the UK’s strategic based branding agencies.