100 is a interiors fit-out company based in London, creating high quality finishes for contemporary interiors.
We created the brand strategy, name, brand and brand application for them, an abstract brand that is memorable and contemporary. The brand is mostly produced in blacks, greys and silver foils, which builds an elegant and clean image of the company.
Garden is a London based branding company with strong experience with leading global brands spanning many years, a branding agency of note, we pride ourselves in being leaders in creating unique and individual brands.
MEED, once the acronym for Middle East Economic Digest, came to us to help them make sense of their brand issues. Confused about what they stood for, customer confusion around their services, a dated logo and communications style – they needed help.
After research into name recognition and basic customer and non customer awareness, we found that no one knew about the acronym and only knew them as MEED, that customers found them dated and un-inspirational.
We’ve defined their brand strategy, re-did their logo and brand comms and today they are a fresh, contemporary and leading middle eastern publication and business intelligence company.
Migration Museum Project is a charitable organisation seeking to create Britain’s first museum of migration – an institution to celebrate the role migration has played in the national story.
Set up by a group of experienced professionals from immigration, human rights, museum, literary and artistic backgrounds, Garden was approached to help push this creative and thoughtful project forwards.
Cocolina is a boutique cafe shop designed for the Qatar market. The concept for the brand is to create an elegant and imperial style offer to appeal to the Qatari woman looking for some relaxed ‘me’ time. A nostalgic and elegant approach, the brand brings a sense of history and culture.
The cafe experience needed to express creativity, history and elegance, and with a sense of artisanal flare. Created from the London office, we explored many creative directions, the end results visual communication feels interesting and unique.
Ajman Bank is a Sharia compliant bank from the Emirate of Ajman. We created the brand strategy, brand creation and brand activation, from website interface look and feel, credit card design, interiors look and feel, brochures and more.
The brand has a progressive and interesting attitude that is based around being ‘close to you’ which was formed around the Sharia way of being – four rings representing the self and responsibility to family and the wider community.
The visutal language for the brand is based around purity, warmth and welcoming – putting the customer at the heart of the brand.
Ajman Bank’s objectives were to launch a new and exciting Sharia compliant banking brand that would appeal to the values and senses of a growing non-national demographic, as well as the traditional Arabic market.
This project won a best credit card design by Visa.
The beauty of good design is making something complicated look easy, and this is exactly what this project was all about, using design to make complicated relationships work.
A complicated brand architecture issue with multiple brands across different locations, all with intricate partner relationships, all had to be taken into consideration to be able to build a cohesive brand that makes sense with consumers.
Tissir Gaz is a leading African gas network and a sub brand of Afriquia Gaz, supplying gas for business and homes across the whole of North Africa.
This project was made more complicated due to the multi-cultural aspect of North Africa and its French and Arabic language.
A highly strategic project, bringing together multiple brands, all with existing local equity, competing dealer relationships, corporate hierarchy and integrated corporate business acquisitions and growth strategies.
The end result is a bright and fresh brand evolution, an intelligent and yet simple brand architectural, and an effective endorsement programme.
We created a new and modular and contemporary forecourt design for Saudi Aria’s national forecourt offer. Although we didn’t change the logo, every other detail was re envisaged. The finished result is a modular, clean design which is a fresh and stylish contribution to the Saudi retail environment.
Wafi is a Saudi forecourt offer, the first Saudi offer to be based around sustainability and modularity. Changes to policy in the region meant that all forecourt offers need to raise their standard to align to international levels, however the model has been mostly based around fuel and not retail in the past, and changing the focus to retail has meant many changes. Equally as important is the fact that most forecourt outlets could not afford to re build their outlets, and so modularity for cost reasons as well as faster implementation has been imperative.
Afriquia is Africa’s largest forecourt offer, with over 500 stations located across north Africa.
Afriquia forecourts have used the wave in its canopy since the 80’s, which has become an iconic element to their brand – one of our challenges. Knowing that we needed to keep the wave, we simplified the shape and made the finished result modular.
The brief was to re vamp their forecourts, taking what had been before, the wave canopy, the bright colour palette, their blue, and to make a warm, friendly and national forecourt.
From brand strategy, re brand, forecourt design, convenient (C-store) design, cafe design, all application, such as advertising and promotion, wayfinding, uniforms, website and general digital, corporate brand, traffic flow, product sales systems, totems, canopy, pump island, point of sale, livery, tanker design, basically every detail.
We also designed the canopy and supplied design intent drawings, the buildings cladding, lighting, spreaders. We supplied full guidelines, including CAD details, and in both French and Arabic.
Designed by Garden – a global branding agency, unique experiences.