Branding agency Garden re brand an legend

Branding agency Garden rebrand Janes, the global defence intelligence agency. Starting with a full brand audit, leadership and stakeholder interviews and industry research, we defined a clear strategic path that saw Janes change their direction from being known as a publisher of military magazines and yearbooks, to a forward thinking intelligence agency specialising in delivering relevant, unbiased defence data.

A competitor and industry study told us that many colours had been taken up, however orange was a stand out opportunity. Plus after exploring the colour palettes associated with the military sector, orange felt fresh and contemporary, it reflected their new brand values and with a base of slate grey, it provides Janes with a balance of technology and strength. We felt that a strong symbol would be the right direction,  which lead us to use the letter ‘J’ in a way that felt like a stamp or authority to reflect it’s importance, as well as a subtle hint to the traditional stencil lettering of past military and defence typography.

Janes defence rebrand.
Janes defence rebrand.

A six month program saw us take their team through the branding process, from brand strategy through to creation, and then on to implementation. This included website IA, wireframes and page design, a series of brand and capability videos, full brand and technical guidelines, a brand extranet, trademark advice, stationery design and template creation, PPT design and Microsoft template creation, and even their masthead for their publications.

From the moment of launch, it has very well received by the Janes team and the defence industry world wide.

Branding Nomad films

We loved working with these guys, a fantastic, imaginative and creative team of film nuts! got completely creative with us, and a few social evenings too:)

We spent two weeks with the Nomads people – workshops, audits, competitor analysis, business model analysis etc. From there we went through a series of workshops, and eventually went through our collaborative creative process. We love the result of this, a simple but bold brand, with a cool strategy piece based around what we found to be a central and reoccurring theme and attitude of the people;
Fearless
Hungry
Brave
Family
Uncompromising

So from a discover phase, through to brand strategy and brand creation, through to implementation and website design.

Check them out at:
filmsbynomad.com

Rebranding Janes

Garden rebrand Janes the global defence intelligence agency. Starting with brand audit and research, we defined a clear path through a brand strategy that saw Janes change their direction from being known as a publisher of military magazines and yearbooks, to a forward thinking intelligence agency specialising in delivering relevant, unbiased defence data.

A competitor and industry study told us that many colours had been taken up, however orange was a stand out opportunity. After exploring the colour palettes associated with the sector, orange felt fresh and contemporary, it reflected their new brand values and with a base of slate grey, it provides Janes with a balance of technology and strength.

A six month program saw us take their team through the branding process, from brand strategy through to creation, and then on to implementation. This included website IA, wireframes and page design, a series of brand videos, full brand and technical guidelines, a brand extranet, trademark advice, stationery design and template creation, PPT design and template creation, and even their masthead for their publications.

janes.com

Stassen Tea Revealed!

The London based branding agency Garden is excited to reveal the new packaging design for the Stassen Tea range which will be seen globally including areas such as the Middle East, Europe, Russia and Asia! The hard work put into this design has resulted in a a bright and contemporary range of tea packaging as part of an exciting and interesting project for the Stassen company that is making massive progress across the globe. The picture shows the new brand concept when compared to that previous to us starting on the project and shows the drastic changes that have been made to make the brand what it is now.

Sainsbury’s Tu

The rebrand of Sainsbury’s Tu was launched on the 18th June 2013. From research analysis, brand strategy, brand creation, brand guidelines and implementation we played the lead and core agency role.

Working in close cooperation with Sainsbury’s non-food team we helped understand the demographic and position the Tu brand in line with consumer expectations.
An important aspect of the re brand was to ensure the solution was carefully aligned to both the customer experience and the Sainsbury’s supermarket offer.
It was important that the brand was not seen simply as a side-line to the primary grocery offer but as a credible fashion offer in its own right. We developed the tagline “live your style” to be closely reflective of this strategy and Sainsbury’s ‘Live well for less’ proposition.

We were also asked to make recommendations on the name Tu which, after understanding the research results, led us to conclude that with such high spontaneous recognition there was little reason to change the name. Indeed, we felt that the high recognition provided us with firm foundations from which to rebuild the brand. However, the research also highlighted that there were some functional issues with the existing logo which had caused some confusion; expecially in relation to pronounciation. We focused on using a lower case ‘u’ to help pronounciation whilst also emphasising the true meaning of the word tu = you. The name’s meaning – as with all of the other brand elements – aligns well with both the Tu and Sainsbury’s propositions.

The finished logo is stronger and bolder than the past version, bringing a more visual prominence to the brand, the flourish on the ‘u’ helps build in a feminine touch to the logo, as well as help express the tone of the word.

A luxury brand for pro tanning.

A luxury brand and packaging for TanOrganics, creates a clean and fresh brand expression, twinned with a sense of organics. From brand strategy, naming, brand creation and logo design, through to packaging design and promotion.

The brand is a balance or luxury and natural health, using fine finishes, natural materials and with good use of space.

Sainsbury’s fashion brand Tu with a complete new brand.

Working with Sainsbury’s London office for over 12 months, we helped them achieve record growth in their non food sector, from research and customer perception, through strategy, naming, customer journey, identity creation, implementation, and creating guidelines as well as packaging, labelling, photography and comms language (above & below the line). Additionally, we have helped them build an endorsement strategy and consultancy for celebrity endorsement and campaign structure for both primary and secondary level endorsement.

A re brand by Garden – one of London’s strategic branding agencies.

100 – the interiors company

100 is a interiors fit-out company based in London, creating high quality finishes for contemporary interiors.

We created the brand strategy, name, brand and brand application for them, an abstract brand that is memorable and contemporary. The brand is mostly produced in blacks, greys and silver foils, which builds an elegant and clean image of the company.

Garden is a London based branding company with strong experience with leading global brands spanning many years, a branding agency of note, we pride ourselves in being leaders in creating unique and individual brands.

MEED (EMAP) – re branding the iconic Middle Eastern news icon

MEED, once the acronym for Middle East Economic Digest, came to us to help them make sense of their brand issues. Confused about what they stood for, customer confusion around their services, a dated logo and communications style – they needed help.

After research into name recognition and basic customer and non customer awareness, we found that no one knew about the acronym and only knew them as MEED, that customers found them dated and un-inspirational.

We’ve defined their brand strategy, re-did their logo and brand comms and today they are a fresh, contemporary and leading middle eastern publication and business intelligence company.